![]() However, amid a challenging car market, dealers and car buyers report a significant gap in perceived transparency of the car buying process 1. “By embracing innovative digital tools, dealers have the ability to help meet and best serve car buyers where they are, close gaps in the process and develop a lasting relationship with their customers.”Ĭar buyer trust in dealers critical to transparency in buying processīased on recent research from the 2023 Capital One Car Buying Outlook, which captures car buyers’ and dealers’ perceptions of the car buying experience, car buyers indicate trust in dealers is critical and significantly impacts their perception of transparency in the buying process. “The future of car buying requires a simple, seamless integration of digital and physical aspects of the consumer experience, which dealers are uniquely positioned to provide,” says Sanjiv Yajnik, President of Financial Services at Capital One. Navigator Platform enables dealers to provide a more transparent and accurate financing experience to car buyers when and where they shop, whether it is in-person or online. ![]() This enables dealers to work more efficiently and accurately by giving them visibility into what their customer can afford based on available inventory. Car buyers can customize details like down payment, trade-in, and term length to calculate a payment that works best for them. These new capabilities help dealers better understand consumers’ buying preferences upfront.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |